introducting the NOIR I automatic watch

it's the one you've been waiting for...


Modern. Minimalist. Movement.

introducting the NOIR 1, quality-made automatic timepiece, LIMITED EDITION.

Click on the button above and be taken to checkout for you new watch. We are taking pre-orders now for the limited edition watch (limited to 500 orders). We anticipate delivery in the coming months, as we gear up our production of this limited edition watch for you. When we reach 200 pre-orders, we will start the production of this watch and delivery shortly after arrival at our warehouse.

NOIR I from EFFECT watches - worn on hand

The design :

We at EFFECT are always looking to the future. Minimalism and clean lines are what we strive for in each of our projects. This watch being no exception. When there was a void in the market for a truly unique, square, architecture-inspired watch, we took it on ourselves to create the NOIR I.

We hope you agree with us in seeing this as the watch for design enthusiasts.

The craftsmanship :

Each timepiece is crafted with utmost care and attention to the details. Once you hold one in your hand, you will feel the quality and precision that comes with a well-built watch. Each component of the NOIR I is made with expert workmanship. Every step of the manufacturing process is scrutinized and overseen for creating a quality timepiece your are sure to adore for years to come.

NOIR I from EFFECT watches - automatic japan movement

The movement :

This watch feature the japan-made Miyota 8215 automatic movement. A few winds with the crown each day and time will be kept accurate. Also, your day-to-day movement will keep the watch going for more than 42 hours.

Pull the crown out once to set the date (do not set the time between 9pm and 1am), and pull the crown out to the second position to set the time. Super simple.

NOIR I from EFFECT watches - crown

The dial & hands :

The dial consist of fine lines texture as backdrop to the bold hour markers that complete the minimal design. The hands and numbers are luminescent (that charge naturally when out in the sun) and will glow during the evening hours.

NOIR I from EFFECT watches - back and strap

The sapphire crystal :

We are only using sapphire crystal for all the glass on this watch. This ensures you will have a scratch-free experience for years to come.

NOIR I from EFFECT watches - entire watch back

The leather strap :

The watch comes with an all-natural leather strap, that is soft and gentle to the touch. The strap is 20mm wide and full length of watch from buckle to end of strap is 2550mm.

A few more features worth mentioning:

  • Custom original case mold
  • Designed in Vancouver by an award-winning architectural designer
  • 41mm x 50mm case size
  • Automatic japan movement
  • Genuine leather strap
  • Illuminated hands and numbers
  • Sapphire crystal glass - scratch resistant
  • Stainless steel case using 316L stainless steel with black IP coating
  • date window
  • 5ATM water resistance
  • Flat waterproof crown with soft threads for easy wind-up on the go
  • 2 year warranty