we are a boutique brand featuring

a curated collection of design-centric watches, hip bracelets and luxe accessories.

click on the image below to explore our collections.


To bring you inspiration and sheer joy with our finely selected watches and accessories.

Our watches and bracelets inspire a lifestyle of luxury for people around the world.


H o w é Y

styling the urban and expressive

ETERNAL mechanical watch

shop ETERNAL watch


β‚³llison Soro

styling the bold and unique

STRIKER cuff bracelet in gold.

shop STRIKER CUFF bracelet


Rohan Pathak

styling the hip and artistic

SKULLY skeleton watch in gold

shop SKULLY watch

Just of our happy customers...

Decent watch, arrived in good time, and the customer service were very helpful.

Phillip D.

I’m always skeptical about overseas purchases.
This was a surprise, the watch is awesome!
I’ll be buying mor.

Len D.

Love it! Great quality and good service.

Everest T.

Instagram @effectwatches featuring #EFFECTinaction

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