we are a boutique brand featuring

a curated collection of design-centric watches, hip bracelets and luxe accessories.

click on the image below to explore our collections.

SHOP OUR SALE

OUR 1-YEAR ANNIVERSARY SALE NOW ON, FOR A LIMITED TIME, USE COUPON CODE "ANNIVERSARY" TO SAVE 30% OFF YOUR ORDER.

OUR ETHOS

To bring you inspiration and sheer joy with our finely selected watches and accessories.

Our watches and bracelets inspire a lifestyle of luxury for people around the world.

pre-order our NOIR flagship watch

INTRODUCTING

the NOIR I automatic watch

pre-order here

@allisoro

₳llison Soro

styling the bold and unique

STRIKER cuff bracelet in gold.

shop STRIKER CUFF bracelet

@howeydon

H o w é Y

styling the urban and expressive

ETERNAL mechanical watch

shop ETERNAL watch

@imrohanhq

Rohan Pathak

styling the hip and artistic

SKULLY skeleton watch in gold

shop SKULLY watch

your curated selection of

design-centric watches and accessories

Just of our happy customers...

Decent watch, arrived in good time, and the customer service were very helpful.

Phillip D.

I’m always skeptical about overseas purchases.
This was a surprise, the watch is awesome!
I’ll be buying mor.

Len D.

Love it! Great quality and good service.

Everest T.

Instagram @effectwatches featuring #EFFECTinaction

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